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Distribution & Fulfillment

Distribution & Fulfillment


One of the four factors of the marketing mix is distribution (or location). Distribution is the process of making a product or service available to the consumer or business user who needs it. 

This can be accomplished directly by the product or service provider, or indirectly through distributors or middlemen. Product, price, and promotion are the other three components of the marketing mix.

Distribution & Fulfillment decisions must be made in accordance with a company’s overarching strategic vision and goal. Strategic planning includes developing a well-coordinated distribution strategy. There are three major methods to distribution at the strategic level: mass, selective, and exclusive distribution. 

The quantity and kind of intermediaries chosen are primarily determined by the strategy. The consumer should gain value from the distribution channel as a whole.

The primary goal of distribution is to ensure that items reach target customers in the most direct and cost-effective way possible. When it comes to services, access is the most important factor to consider. 

Although distribution as a concept is straightforward, in practice it can entail a wide range of activities and disciplines, including detailed logistics, transportation, warehousing, storage, inventory management, and channel management, which includes the selection of channel members and distributor rewards.

Shipping Fulfillment - What is fulfillment shipping?


What is a shipping fulfillment service?

A fulfillment service is a third-party warehouse that prepares and ships your orders for you. If you don’t want to deal with shipping or have outgrown your current storage capacities to the point that you can’t ship products manually, a fulfillment service is a wonderful choice.

Is shipping covered by fulfillment centers?

For storing and transporting items, fulfillment centers employ a variety of ways. You can pay a storage charge depending on the overall amount of space your goods takes up, or you can pay a


What is Pick-Pack-Ship and how does it work?

Pick-Pack-Ship is a term used to describe the process of choosing items from a warehouse, putting them in the right packaging, and shipping them out quickly. Regardless of their size, most businesses have some sort of pick-pack-ship procedure in place. However, with the aid of technology, you can improve each stage of the fulfillment process and gain more visibility into each purchase.

Order Fulfillment


What is the order fulfillment?

Receiving items, processing orders, and delivering them to consumers is the process of order fulfillment. The procedure begins when a client places an order and concludes when the order is delivered. 

Here’s a quick rundown of the stages involved in order fulfillment:

  • Receiving inventory shipments
  • Inventory storage
  • Order processing
  • Shipping
  • Returns processing

ECommerce fulfillment

What is the Ecommerce fulfillment?

The component of your e-commerce business that delivers your items to clients is called e-commerce fulfillment. Several factors go into your e-fulfillment operations. E-commerce fulfillment is the process of getting products into fulfillment center shelves. Order fulfillment include picking and packaging orders. Your third-party logistics operations include shipping schedules and techniques.

Ecommerce Fulfillment


Rather than completing orders for consumers, B2B fulfillment focuses on fulfilling orders for other businesses or retailers. For smaller transactions, B2B orders are frequently bulk orders that are sent through freight or parcel. B2B fulfillment enables other companies to stock up on merchandise and resell it to their consumers through one or more channels.

Third-Party Logistics

3PL fulfillment

What is the function of a 3PL fulfillment? 3PLs do more than merely execute orders, but not all 3PLs are created equal.
Fulfillment logistics services may include ecommerce inventory storage and management, 2-day shipping, dispersed inventory, fulfillment analytics and reporting, returns management, and more, depending on the 3PL.

What is an example of distribution?

The process of getting items to customers is known as distribution. Rice being delivered from Asia to the United States is an example of distribution.

Distribution & Fulfillment

The practice of making a product or service available to the consumer or business user who requires it is known as distribution. You’ll need a means to quickly fulfill and dispatch orders after your website is up and running and you’ve received a lot of them. Entrepreneurs have the option of outsourcing or in-house fulfillment and distribution.

Full-service fulfillment providers provide an end-to-end solution, taking your items off warehouse shelves, packing them, delivering them to shippers, and notifying your consumers by automated e-mail that their packages are on their way. They may also accept payment cards, update inventory levels on your website, reorder items, provide call-center services, issue shipment notifications, and handle returns. There are hundreds of these firms to select from, but experts believe word-of-mouth is the best way to locate one that meets your needs. Request references from computer-savvy friends or from the staff who maintain your website.

You may utilize some of the fulfillment businesses’ features, such as pick-and-pack, returns processing, and customer care assistance, whether you’re utilizing your hosting company for shopping cart and credit-card functions or handling this in-house. You might wish to complete your orders manually if you’re delivering a modest quantity of orders.


To do so, you’ll want to utilize one of the main package delivery firms, such as Federal Express, UPS, or the United States Postal Service, because they’re the most dependable. All of these carriers have software available for download on their websites that allows you to track client orders and start shipping right away.

However, you’ll have to either travel to your local post office to mail the goods or schedule pickups with whichever delivery firm you choose in the end.

So, is it a good idea to outsource? Outsourcing to a fulfillment business, according to one e-commerce distribution and logistics expert, only makes financial sense if the entrepreneur has more money than time. If you don’t have any money, you should do it yourself. However, if you can earn more money by devoting your time to anything else, you should consider outsourcing.

However, before you pick a fulfillment firm, be sure it wants to work with small businesses (many don’t) and that it’s dependable, . And, no matter what kind of fulfillment operation you set up, it shouldn’t cost more than 10% of sales plus shipping costs.

Get in touch with Onsite Global Logistics Industry experts!